Nov.2024
[Japan Market Insights]
Conversational AI
The most well-known conversational AI is ChatGPT, with an awareness rate of approximately 40%, although its usage rate is only around 10%.
Oct.2024
[Japan Market Insights]
VR headset
Compared to the ownership of home video game consoles (e.g. PlayStation and Nintendo Switch),
the ownership rate of VR headset is still low at 5.8%.
Feb.2021
COVID-19 Impact & Insights
Dec.2020
New Year's rituals
during the pandemic
Due to the COVID pandemic, things that used to be done face to face have been switched to internet-based services, and this trend seems to be affecting even traditional Japanese events. What will the new Hatsumode be like!
Nov.2020
Japanese Consumers
Return to the Cinema
The number of new cases of COVID19 in Japan has been hovering more than 1000 a day on average, and although the situation continues to be unpredictable, people are coming back to theaters, just as they did before the pandemic, as preventive measures are being taken.